Grey Cell Public Relations is a multi-competency communications advisory firm that assists clients in leveraging their corporate values and business philosophy to achieve industry leadership. Our strategic approach works to chisel and shape both brand image and corporate reputation. We develop thoroughly researched mediagenic initiatives that assist businesses to acquire and strategically reinforce positive mind share among stakeholders of choice and publics at large.
Newsrooms across Indian media are passionately debating on a common topic these days. The intention of the arguments bandied around seems to be sitting in judgement on whether the sheen is wearing off the brand ‘Modi’. It is being vociferously argued and creatively illustrated that neither is the said brand living up to the image it had projected a year ago nor is it delivering the promises it had made before its launch. Let’s understand the making of brand...
We voted for him and expected him to leave us in peace for next 5 years. Isn’t that the way things have been done since my grandfather started voting? But the new PM is refusing to let us hibernate even though a good half year has passed since we voted him to office. With his “Swachh Bharat Abhiyan”, Mr. Narendra Modi has us, our conscience and our imagination; all in his tight grasp. If my memory serves correct (without...
The Ice Bucket Challenge is a huge success. TIME magazine has reported that the ALS Association has raised more than $50 million in less than a month since the challenge went viral. http://time.com/3159673/als-ice-bucket-challenge-donations/ More power to social media! A power that we Indians are exercising best as a mindless imitation of the west with nary a thought to whether the Ice Bucket Challenge even has any meaning for us.icebucket In a country where thousands of women still trudge tens...